05424oam 2200733I 450 991081967090332120240131145653.01-135-61755-41-138-88289-51-306-48253-41-135-61756-210.4324/9781410610072 (CKB)1000000000225384(EBL)1138258(SSID)ssj0000140235(PQKBManifestationID)11911776(PQKBTitleCode)TC0000140235(PQKBWorkID)10029520(PQKB)10793741(MiAaPQ)EBC1138258(Au-PeEL)EBL1138258(CaPaEBR)ebr10843956(CaONFJC)MIL579504(OCoLC)880825274(OCoLC)55073491(FINmELB)ELB133069(EXLCZ)99100000000022538420180706d2004 uy 0engur|n|---|||||txtccrDiversity in advertising broadening the scope of research directions /edited by Jerome D. Williams, Wei-Na Lee, Curtis P. HaugtvedtMahwah, N.J. :Lawrence Erlbaum,2004.1 online resource (924 p.)Advertising and consumer psychologyDescription based upon print version of record.0-8058-4794-4 1-4106-1007-1 Includes bibliographical references and indexes.Cover; Half Title; Title; Copyright; Contents; Contributors; Preface; I. Historical Perspectives on Diversity and Advertising: Where We've Been and Where We're Going; 1 Diversity in Advertising: A Summary and Research Agenda; 2 Science for Sale: Psychology's Earliest Adventures in American Advertising; II. The Dark Side of Diversity in Advertising: Discrimination, Prejudice, and Bias; 3 On the Predictive Utility of the Implicit Association Test: Current Research and Future Directions; 4 Demystifying the Nonconscious: Unintentional Discrimination in Society and the Media5 Interethnic Ideology in Advertising: A Social Psychological Perspective6 It's Not Just What You Think, It's Also How You Think: Prejudice as Biased Information Processing; 7 The Transmission of Prejudice: What Do Our Marketing Strategies Really Reinforce?; 8 When Perceptions Affect Broadcasting in the Public Interest: Advertising Media Buyers as an Economic Hurdle for Black-Oriented Radio Stations; III. The Influencing Role of Language in Diversity in Advertising; 9 Language in Multicultural Advertising: Words and Cognitive Structure10 Ethnic Influences on Communication Patterns: Word of Mouth and Traditional and Nontraditional Media Usage11 Discovering Brand Equity Through Psycholinguistic Methods; IV. The Influencing Role of Social and Information Contexts in Diversity in Advertising; 12 Consumer Distinctiveness and Advertising Persuasion; 13 Diversity in Advertising: The Influence of Contextual Conditioning Effects on Attitudes; V. The Influencing Role of Source Effects in Diversity in Advertising; 14 Style or Substance? Viewers' Reactions to Spokesperson's Race in Advertising15 Moving Beyond Race: The Role of Ethnic Identity in Evaluating Celebrity Endorsers16 Michael Jordan Who? The Impact of Other-Race Contact in Celebrity Endorser Recognition; VI. Broadening the Concept of Diversity: Going Beyond Black and White; 17 Diversity: Population Versus Market; 18 It Must Be the Cues: Racial Differences in Adolescents' Responses to Culturally Embedded Ads; 19 The Case for Separation of Asian American Ethnic Groups as We Consider Our Target-Market Strategies; 20 Mainstream Marketers Advertise to Gays and Lesbians: Strategic Issues and Research Agenda21 Targeting Consumer Segments Based on Sexual Orientation: Can Advertisers Swing Both Ways?22 Health Promotion and Interactive Technology: Do Gender Differences Matter in Message Design?; 23 The Presence of Religious Symbols and Values in Advertising; 24 Ethics, Machiavellianism, and Social Values: Implications for Advertising; Author Index; Subject IndexThis volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were Advertising and consumer psychology.AdvertisingPsychological aspectsCommunication in marketingConsumersAttitudesAdvertisingPsychological aspects.Communication in marketing.ConsumersAttitudes.659.1/08Haugtvedt Curtis P.1958-874903Lee Wei-Na1957-1719806Williams Jerome D.1947-1719807FlBoTFGFlBoTFGBOOK9910819670903321Diversity in advertising4117958UNINA