03657oam 2200673I 450 991081952200332120200520144314.01-135-17690-61-135-17691-41-283-04522-297866130452250-203-86356-910.4324/9780203863565 (CKB)2560000000059902(EBL)646531(OCoLC)707067595(SSID)ssj0000467936(PQKBManifestationID)12210748(PQKBTitleCode)TC0000467936(PQKBWorkID)10496770(PQKB)10469947(MiAaPQ)EBC646531(Au-PeEL)EBL646531(CaPaEBR)ebr10452683(CaONFJC)MIL304522(OCoLC)710992342(PPN)156741199(EXLCZ)99256000000005990220180706d2010 uy 0engur|n|---|||||txtccrThe connected customer the changing nature of consumer and business markets /edited by Stefan Wuyts. [et al.]New York :Routledge,2010.1 online resource (372 p.)Description based upon print version of record.1-138-99776-5 1-84872-837-9 Includes bibliographical references and indexes.Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer.In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsiderConsumer behaviorBranding (Marketing)MarketingConsumer behavior.Branding (Marketing)Marketing.658.8/342QP 600rvkWuyts Stefan1713079MiAaPQMiAaPQMiAaPQBOOK9910819522003321The connected customer4105760UNINA