03075nam 22006972 450 991081936050332120151005020621.00-511-73666-51-107-20122-51-281-94484-X97866119448410-511-49937-X0-511-45621-20-511-45752-90-511-45448-10-511-45350-70-511-45551-8(CKB)1000000000555697(EBL)377881(OCoLC)437240817(SSID)ssj0000137378(PQKBManifestationID)11160125(PQKBTitleCode)TC0000137378(PQKBWorkID)10088021(PQKB)10605256(UkCbUP)CR9780511499371(MiAaPQ)EBC377881(Au-PeEL)EBL377881(CaPaEBR)ebr10265000(CaONFJC)MIL194484(PPN)183065182(EXLCZ)99100000000055569720090309d2008|||| uy| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierDesigning effective Web surveys /Mick P. Couper[electronic resource]Cambridge :Cambridge University Press,2008.1 online resource (xvii, 398 pages) digital, PDF file(s)Title from publisher's bibliographic system (viewed on 05 Oct 2015).0-521-71794-9 0-521-88945-6 Includes bibliographical references (p. 363-387) and indexes.The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.Social surveysMethodologyInternet surveysSurveysMethodologyTechnological innovationsSocial surveysMethodology.Internet surveys.SurveysMethodologyTechnological innovations.300.72/3Couper Mick117959UkCbUPUkCbUPBOOK9910819360503321Designing effective Web surveys3960024UNINA