02466nam 2200625Ia 450 991081928480332120200520144314.01-283-04409-997866130440990-252-09258-9(CKB)3390000000006650(OCoLC)841172398(CaPaEBR)ebrary10593695(SSID)ssj0000542923(PQKBManifestationID)11324881(PQKBTitleCode)TC0000542923(PQKBWorkID)10510622(PQKB)11262256(MdBmJHUP)muse23844(Au-PeEL)EBL3414023(CaPaEBR)ebr10593695(CaONFJC)MIL304409(OCoLC)923494943(MiAaPQ)EBC3414023(EXLCZ)99339000000000665020060906d2006 uy 0engurcn|||||||||txtccrAdvertising on trial consumer activism and corporate public relations in the 1930s /Inger L. Stole1st ed.Urbana, Ill. University of Illinois Pressc20061 online resource (312 p.)History of communicationBibliographic Level Mode of Issuance: Monograph0-252-03059-1 0-252-07299-5 Includes bibliographical references (p. [209]-277) and index.The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.Consumer activism and corporate public relations in the 1930sAdvertisingUnited StatesHistoryCorporationsPublic relationsUnited StatesAdvertisingHistory.CorporationsPublic relations659.1/0973/09043Stole Inger L1663853MiAaPQMiAaPQMiAaPQBOOK9910819284803321Advertising on trial4021475UNINA