02383oam 22005654a 450 991081903400332120210107015803.00-292-79858-X10.7560/777620(CKB)111090425017276(OCoLC)560509407(CaPaEBR)ebrary10245781(SSID)ssj0000115292(PQKBManifestationID)11128518(PQKBTitleCode)TC0000115292(PQKBWorkID)10026539(PQKB)11464655(OCoLC)55889745(MdBmJHUP)muse1990(MiAaPQ)EBC3443294(DE-B1597)586646(DE-B1597)9780292798588(EXLCZ)9911109042501727620010110d2001 uy 0engur|||||||nn|ntxtccrBrought to You By[electronic resource] Postwar Television Advertising and the American Dream /Lawrence R. Samuel1st ed.Austin University of Texas Press2001Austin University of Texas Press20011 online resource (289 p.) Bibliographic Level Mode of Issuance: Monograph0-292-77762-0 Includes bibliographical references (p. 229-251) and index.Frontmatter -- Contents -- Acknowledgments -- Introduction -- Part One: Sweet Home -- Chapter One The Precocious Prodigy, 1946-1952 -- Chapter Two Shower of Stars, 1953-1955 -- Part TWO Keeping Up with the Joneses -- Chapter Three The Spark Plug of Prosperity, 1956-1958 -- Chapter Four A Mist Settling on Our Pond, 1959-1960 -- Part Three The New Society -- Chapter Five Think Young, 1961-1962 -- Chapter Six The Psychic AirWe Breathe, 1963-1964 -- Conclusion -- Notes -- IndexThis book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.Television advertisingUnited StatesHistoryElectronic books. Television advertisingHistory.659.14/3/0973Samuel Lawrence R872705MdBmJHUPMdBmJHUPBOOK9910819034003321Brought to You By3948387UNINA