03085nam 2200625Ia 450 991081857950332120200520144314.00-19-977500-11-282-94674-99786612946745(CKB)2560000000299437(EBL)584606(OCoLC)670411316(SSID)ssj0000437290(PQKBManifestationID)11280962(PQKBTitleCode)TC0000437290(PQKBWorkID)10431436(PQKB)11787971(StDuBDS)EDZ0000062291(MiAaPQ)EBC584606(EXLCZ)99256000000029943720060808d2006 uy 0engur|n|---|||||txtccrGraph design for the eye and mind /by Stephen M. Kosslyn1st ed.New York Oxford University Press20061 online resource (303 p.)Description based upon print version of record.0-19-531184-1 0-19-984707-X Includes bibliographical references (p. 265-281) and index.Contents; How to Use This Book; Chapter 1 Looking With the Eye and Mind; Chapter 2 Choosing a Graph Format; Chapter 3 Creating the Framework, Labels, and Title; Chapter 4 Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables; Chapter 5 Creating Bar-Graph Variants; Chapter 6 Creating Line-Graph Variants and Scatterplots; Chapter 7 Creating Color, Filling, and Optional Components; Chapter 8 How People Lie With Graphs; Chapter 9 Beyond the Graph; Appendix 1 Elementary Statistics for Graphs; Appendix 2 Analyzing Graphics Programs; Appendix 3 Summary of Psychological Principles; ReferencesSources of Data and FiguresIndex; A; B; C; D; E; F; G; H; I; K; L; M; O; P; Q; R; S; T; U; V; W; X; ZGraphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehenExperimental designGraphic methodsGraphic methodsStatisticsGraphic methodsExperimental designGraphic methods.Graphic methods.StatisticsGraphic methods.001.4/226001.422685.40bclKosslyn Stephen Michael1948-53491MiAaPQMiAaPQMiAaPQBOOK9910818579503321Graph Design for the Eye and Mind4048483UNINA