02796nam 22005534a 450 991081850870332120240410143952.01-4294-7313-40-313-00469-2(CKB)1000000000002810(OCoLC)70769434(CaPaEBR)ebrary10020854(SSID)ssj0000279326(PQKBManifestationID)11238063(PQKBTitleCode)TC0000279326(PQKBWorkID)10267936(PQKB)11768268(MiAaPQ)EBC3000733(Au-PeEL)EBL3000733(CaPaEBR)ebr10020854(OCoLC)697598277(EXLCZ)99100000000000281020010108d2002 uy 0engurcn|||||||||txtccrExotic visions in marketing theory and practice /Alf H. Walle1st ed.Westport, Conn. Quorum Books20021 online resource (249 p.) Bibliographic Level Mode of Issuance: Monograph1-56720-394-9 Includes bibliographical references and index.Intro -- Preface -- Acknowledgments -- 1. Introduction: Beyond Science -- I. Kant, Hegel, and Marx: Three Often-Ignored Pioneers -- 2. Kant and the Tempering of Science: A Metaphor for Marketing -- 3. Friedrich Hegel: Social Structure as Overarching Monolith -- 4. Marxist Theory and Marketing/Consumer Research: An Anthropological Perspective -- 5. The Intellectual Ancestors of Modern Qualitative Thought -- II. The Structural Paradigm and Its Variants -- 6. Mental Structuralism: The Nature of the Human Mind -- 7. Classic Social Structuralism: An Overview -- 8. Social Structures and Consumer Response: The Culture at a Distance Method -- 9. Social Structures and the Consumption of Art: The Myth and Symbol Method -- 10. Social Structures and Strategic Behavior: The Face to Face Method -- 11. The Structural Perspective: A Synthesis -- III. Individualistic and Poststructural Perspectives -- 12. Alternatives to Structural Analysis: The Existential Initiative -- 13. Poststructural Leaders and Marketing/Consumer Research -- 14. Conflict Theory: Individualism within a Social Context -- 15. Individualistic Implications and Marketing Research -- 16. Conclusion: A Diversity of Methods -- Index.Marketing researchMarketingSocial aspectsMarketing research.MarketingSocial aspects.658.8Walle Alf H887725MiAaPQMiAaPQMiAaPQBOOK9910818508703321Exotic visions in marketing theory and practice4004400UNINA