04187nam 2200757 a 450 991081835350332120240418022457.01-283-21229-397866132122900-8122-0481-610.9783/9780812204810(CKB)2550000000050817(EBL)3441571(SSID)ssj0000536139(PQKBManifestationID)11373575(PQKBTitleCode)TC0000536139(PQKBWorkID)10546368(PQKB)11277890(OCoLC)607873414(MdBmJHUP)muse8374(DE-B1597)449325(OCoLC)1013936416(OCoLC)1037982235(OCoLC)1041985669(OCoLC)1046615563(OCoLC)1047052235(OCoLC)1049662093(OCoLC)1054879558(OCoLC)979881022(DE-B1597)9780812204810(Au-PeEL)EBL3441571(CaPaEBR)ebr10492028(CaONFJC)MIL321229(MiAaPQ)EBC3441571(EXLCZ)99255000000005081720050914d2006 uy 0engur|n|---|||||txtccrElecting the president, 2004 the insiders' view /edited by Kathleen Hall Jamieson1st ed.Philadelphia University of Pennsylvania Pressc20061 online resource (264 p.)Includes index.0-8122-1938-4 Frontmatter -- Contents -- Preface -- Introduction -- Campaign Timeline and Charts -- Chapter 1 Campaign Organization and Strategy -- Chapter 2 Advertising -- Chapter 3 Polling: Decisive Moments and Audiences -- Chapter 4 Debate Strategy and Effects -- Chapter 5 The Press/Campaign Relationship -- Chapter 6 Republican Spenders -- Chapter 7 Democrat Spenders -- Participants -- IndexThe 2004 presidential election was closely watched from all corners of the world and dominated the media for nearly a year. From the opening announcements of campaigns through the primaries and debates to the first Tuesday in November, the presidential election was ubiquitous, filling our email inboxes and directing our dinner conversation, turning us all into amateur political analysts. Electing the President, 2004 offers the views of the professional political operatives who ran the campaigns.In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards contest of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered. Electing the President, 2004 focuses on events from September 11 to the release of the Osama Bin Laden tape that affected the outcome of the elections. The debates, the advertising, the work of 527 groups, the campaign organizations-all these components contributed to an eventful election season, with the two campaigns continually vying for the attention of the American public. Through this analysis of strategy-their own and their opponents'-these insiders offer a ringside seat to a hotly contested democratic process.Contributors: Mary Beth Cahill, Alex Castellanos, Elizabeth L. Cheney, Nicolle Devenish, Mike Donilon, Matthew Dowd, Tucker Eskew, David Jones, Bill Knapp, Chris LaCivita , Joe Lockhart, Brian McCabe, Mark McKinnon, Mark Mellman, Stephen Moore, Robert M. Shrum, Erik Smith, and Bill Zimmerman.PresidentsUnited StatesElection2004Political campaignsUnited StatesCase studiesAmerican History.American Studies.Political Science.Public Policy.PresidentsElectionPolitical campaigns324.973/0931Jamieson Kathleen Hall549344MiAaPQMiAaPQMiAaPQBOOK9910818353503321Electing the president, 20044113089UNINA