03074oam 2200637I 450 991081823960332120230725023153.01-135-84141-11-135-84142-X1-282-59570-997866125957070-203-88395-010.4324/9780203883952 (CKB)2670000000013787(EBL)496337(OCoLC)609858981(SSID)ssj0000364685(PQKBManifestationID)11315112(PQKBTitleCode)TC0000364685(PQKBWorkID)10398272(PQKB)11478484(MiAaPQ)EBC496337(Au-PeEL)EBL496337(CaPaEBR)ebr10382426(CaONFJC)MIL259570(OCoLC)647917704(EXLCZ)99267000000001378720180706d2010 uy 0engur|n|---|||||txtccrThe presidential campaign of Barack Obama a critical analysis of a racially transcendent strategy /Dewey M. ClaytonNew York :Routledge,2010.1 online resource (239 p.)Description based upon print version of record.0-415-99735-6 0-415-99734-8 Includes bibliographical references and index.Book Cover; Title; Copyright; Contents; Tables; Preface; Acknowledgments; PART 1 THE HISTORICAL NATURE OF AFRICAN AMERICANS RUNNING FOR POLITICAL OFFICE, COALITION POLITICS, AND OBAMA'S WINNING COALITION; 1 Introduction; 2 Descriptive and Substantive Representation; 3 Obama's Winning Coalition; PART 2 THE DYNAMICS OF THE CAMPAIGN PROCESS; 4 Demographic Groups that Supported Obama; 5 The Clinton Factor: Hillary and Bill; 6 The Campaign for the White House; 7 Innovations in Technology and Media; 8 Change Comes to America; Notes; Bibliography; IndexIn the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American poPresidentsUnited StatesElection2008Political campaignsUnited StatesUnited StatesPolitics and government2001-2009PresidentsElectionPolitical campaigns324.973/0931Clayton Dewey M.1592872MiAaPQMiAaPQMiAaPQBOOK9910818239603321The presidential campaign of Barack Obama3912734UNINA