03354nam 2200613 450 991081810290332120200924120303.00-8144-4901-8(CKB)3710000000274839(EBL)1707771(OCoLC)892799914(SSID)ssj0001348378(PQKBManifestationID)12597836(PQKBTitleCode)TC0001348378(PQKBWorkID)11370755(PQKB)11568738(MiAaPQ)EBC1707771(CaSebORM)9780814434994(EXLCZ)99371000000027483920141016h20152015 uy 0engur|n|---|||||txtccrTargeted how technology is revolutionizing advertising and the way companies reach consumers /Mike Smith1st editionNew York :AMACOM,2015.©20151 online resource (233 p.)Includes index.1-322-18198-5 0-8144-3499-1 Includes bibliographical references and index.""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action""""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from Itâ€?s Not the Size of the Dataâ€?Itâ€?s How You Use It by Koen Pauwels""Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled-online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes-examinHow technology is revolutionizing advertising and the way companies reach consumersInternet advertisingInternet marketingTarget marketingInternet advertising.Internet marketing.Target marketing.659.1659.111Smith Mike1966-1707274MiAaPQMiAaPQMiAaPQBOOK9910818102903321Targeted4095341UNINA