02331nam 22004693 450 991081782690332120230103191848.0981-5011-23-510.1355/9789815011234(MiAaPQ)EBC6893963(Au-PeEL)EBL6893963(CKB)21325727400041(DE-B1597)618387(DE-B1597)9789815011234(OCoLC)1302006307(MdBmJHUP)musev2_101460(EXLCZ)992132572740004120220302d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierHashtag Campaigns During the COVID-19 Pandemic in Malaysia Escalating from Online to OfflineSingapore :ISEAS - Yusof Ishak Institute,2021.©2021.1 online resource (52 pages)Description based upon print version of record.Print version: Yin, Pauline Pooi Hashtag Campaigns During the COVID-19 Pandemic in Malaysia Singapore : ISEAS - Yusof Ishak Institute,c2021 9789815011227 Frontmatter --FOREWORD --EXECUTIVE SUMMARY --Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to OfflineHashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are ineffective due to ""slacktivism"", such campaigns can spill over to offline protests, especially if there are strong emotions such as anger, or a sense of injustice or social deprivation, spurring people on. The earlier hashtag campaigns in Malaysia--#AntaraDuaDarjat (#BetweenTwoStatus) and #DengkiKe.SOCIAL SCIENCE / Sociology / UrbanbisacshSOCIAL SCIENCE / Sociology / Urban.Yin Pauline Pooi1682999Rosli Amirul Adli1683000MiAaPQMiAaPQMiAaPQBOOK9910817826903321Hashtag Campaigns During the COVID-19 Pandemic in Malaysia4053485UNINA