03307nam 2200625 450 991081757120332120221209173047.093-5150-527-893-5150-241-49789351502418 (electronic book)(CKB)3710000000452270(EBL)2120683(OCoLC)916951528(SSID)ssj0001521011(PQKBManifestationID)12611182(PQKBTitleCode)TC0001521011(PQKBWorkID)11530595(PQKB)11440011(MiAaPQ)EBC2120683(Au-PeEL)EBL2120683(CaPaEBR)ebr11081648(CaONFJC)MIL817060(EXLCZ)99371000000045227020150810h20152015 uy 0engur|n|---|||||txtrdacontent.crdamedia.crrdacarrier.'Ad'apting to markets repackaging commecials in Indian languages[electronic resource]Sunitha Srinivas CNew Delhi, India ;Thousand Oaks, Ventura County, California ;Singapore :SAGE,2015.©20151 online resource (xiii, 215 pages)Description based upon print version of record.93-5150-240-6 Includes bibliographical references and index.Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. The World of Advertising -- Chapter 2. The Illusion Industry: Advertising on Television -- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically -- Chapter 4. Localization: Issues in Cultural Transmission -- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message -- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs -- Chapter 7. The New Media: A Study of the Mobile Online Advertising -- Chapter 8. The Social Media: Localization and Global Communication -- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse -- Bibliography -- Index -- About the Author.Looks at what goes into localization of advertisements in Indian languages. Discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.--Provided by publisher.AdvertisingIndiaAdvertisingLanguagePsycholinguisticsSales promotionAdvertisingAdvertisingLanguage.Psycholinguistics.Sales promotion.659.10954Sunitha Srinivas C.1646995MiAaPQMiAaPQMiAaPQBOOK9910817571203321Ad'apting to markets3994303UNINA