03401nam 22006613 450 991081739460332120220414080215.01-63742-207-5(MiAaPQ)EBC6951278(Au-PeEL)EBL6951278(CKB)21502454100041(OCoLC)1311078110(OCoLC-P)1311078110(CaSebORM)9781637422076(EXLCZ)992150245410004120220414d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierProtecting the Brand Busting the BootlegsNew York :Business Expert Press,2022.©2022.1 online resource (448 pages)Print version: Hlavnicka, Peter Protecting the Brand New York : Business Expert Press,c2022 9781637422069 Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1: State Civil and Criminal Anti-Counterfeiting Statutes -- Chapter 2: Federal Criminal Law -- Chapter 3: Using the Lanham Actto Combat Grey and Counterfeit Goods -- Chapter 4: The Material Difference: Sections 32, 43(A), and 42 of the Lanham Act and Section 526 of the Tariff Act -- About the Authors -- Index -- Adpage -- Backcover.Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection. This second volume showcases U.S. states specific legal statues and examples related to the legal approach to counterfeiting and grey market issues. The primary emphasis is to provide advice to U.S. companies navigating the complex domestic legislation and provide a single source of reference for both law practitioners and those tasked with intellectual property rights enforcement and compliance who need to understand the applicable state legislation. Both volumes of this book are focused on leveraging trademark enforcement while also commenting on copyright and patent enforcement, establishing a framework for successful brand protection in the future.Branding (Marketing)Brand name productsLaw and legislationUnited StatesProduct counterfeitingLaw and legislationUnited StatesTrademark infringementUnited StatesGray marketLaw and legislationUnited StatesConsumer behaviorImitationIndustrial propertyMarketingLaw and legislationTrademarksBranding (Marketing)Brand name productsLaw and legislationProduct counterfeitingLaw and legislationTrademark infringementGray marketLaw and legislationConsumer behavior.Imitation.Industrial property.MarketingLaw and legislation.Trademarks.658.827Hlavnicka Peter1598720Keats Anthony1598721MiAaPQMiAaPQMiAaPQBOOK9910817394603321Protecting the Brand3921111UNINA