03091nam 2200577 450 991081690690332120220824221232.00-8135-8333-00-8135-8334-910.36019/9780813583341(CKB)3710000001163558(MiAaPQ)EBC4789890(OCoLC)982958235(MdBmJHUP)muse57936(DE-B1597)526465(DE-B1597)9780813583341(Au-PeEL)EBL4789890(CaPaEBR)ebr11375429(CaONFJC)MIL1006462(EXLCZ)99371000000116355820170502h20172017 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierDisney culture[electronic resource] /John WillsNew Brunswick, New Jersey :Rutgers University Press,2017.©20171 online resource (168 pages)Quick takes: Movies and Popular CultureDescription based on print version record.0-8135-8913-4 Includes bibliographical references and index.Front matter --Contents --Introduction --1. Making Disney Magic --2. The World According To Disney --3. Disney Dollars --4. Disney Values --Acknowledgments --Further Reading --Works Cited --Index --About The AuthorOver the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920's. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way."Quick takes: movies and popular culture.Corporate cultureWalt Disney ProductionsCorporate culture.Walt Disney Productions.384/.80979494PER004030SOC022000SOC052000bisacshWills John1971-950151MiAaPQMiAaPQMiAaPQBOOK9910816906903321Disney culture4119274UNINA