02635nam 2200625 a 450 991081670030332120200520144314.00-8389-9876-3(CKB)1000000000345669(EBL)289151(OCoLC)476044246(SSID)ssj0000267879(PQKBManifestationID)11241639(PQKBTitleCode)TC0000267879(PQKBWorkID)10214365(PQKB)10407313(MiAaPQ)EBC3001613(MiAaPQ)EBC289151(Au-PeEL)EBL3001613(CaPaEBR)ebr10194657(OCoLC)929146198(Au-PeEL)EBL289151(EXLCZ)99100000000034566920030128d2003 uy 0engur|n|---|||||txtccrThe visible librarian asserting your value with marketing and advocacy /Judith A. Siess1st ed.Chicago American Library Association20031 online resource (172 p.)Description based upon print version of record.0-8389-0848-9 Includes bibliographical references (p. 123-146) and index.The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together.Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tooLibrariesPublic relationsLibrariesMarketingAdvertisingLibrariesPublic services (Libraries)LibrariesPublic relations.LibrariesMarketing.AdvertisingLibraries.Public services (Libraries)021.7Siess Judith A1631067MiAaPQMiAaPQMiAaPQBOOK9910816700303321The visible librarian3969676UNINA