04265nam 2200805Ia 450 991081665150332120200520144314.01-139-33441-71-107-23076-41-139-08460-71-280-39415-31-139-33785-897866135720731-139-34030-11-139-34188-X1-139-33698-31-139-33872-2(CKB)2670000000177923(EBL)866834(OCoLC)792684363(SSID)ssj0000637697(PQKBManifestationID)11367510(PQKBTitleCode)TC0000637697(PQKBWorkID)10684035(PQKB)11516902(UkCbUP)CR9781139084604(Au-PeEL)EBL866834(CaPaEBR)ebr10558190(CaONFJC)MIL357207(MiAaPQ)EBC866834(PPN)261286080(EXLCZ)99267000000017792320111128d2012 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe law of reputation and brands in the Asia Pacific /edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson1st ed.Cambridge ;New York Cambridge University Press20121 online resource (xvi, 279 pages) digital, PDF file(s)Cambridge intellectual property and information law ;16Title from publisher's bibliographic system (viewed on 05 Oct 2015).1-107-01772-6 Includes bibliographical references and index.What is the value of a brand to a firm? /Don O'Sullivan, Kwanghui Lim, and Janice Luck --The social benefits and costs of trade marks and brands /Christine Greenhalgh --Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region /David Tan --No personality rights for pop stars in Hong Kong? /Peter K. Yu --Fashioning personality rights in Australia /Megan Richardson and Andrew T. Kenyon --Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration /Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon --Reproduction rights in US trade mark law /Graeme W. Austin --From magic charms to symbols of wealth : well-known trade marks in Indonesia /Christoph Antons --Names as brands : moral rights and the 'unreasonable' pseudonym in Australia /Elizabeth Adeney --The use of survey evidence in Australian trade mark and passing off cases /Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster --The place of expert evidence in unfair competition cases : the Australian experience /Sam Ricketson --Geographical indications : Europe's strange chimera or developing countries' champion? /Melissa de Zwart --Branding traditional peoples' traditional knowledge /Susy Frankel.Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.Cambridge intellectual property and information law ;16.Brand name productsLaw and legislationAsiaBrand name productsLaw and legislationPacific AreaReputation (Law)Libel and slanderNames, PersonalLaw and legislationBrand name productsLaw and legislationBrand name productsLaw and legislationReputation (Law)Libel and slander.Names, PersonalLaw and legislation.346.04/8Kenyon Andrew T1626935Ng-Loy Wee Loon1764197Richardson Megan1380445MiAaPQMiAaPQMiAaPQBOOK9910816651503321The law of reputation and brands in the Asia Pacific4204958UNINA