02792oam 2200685I 450 991081642540332120230808211515.01-351-88459-X1-315-23795-41-4724-2696-710.4324/9781315237954 (CKB)3710000000105180(EBL)1683178(SSID)ssj0001194376(PQKBManifestationID)12500706(PQKBTitleCode)TC0001194376(PQKBWorkID)11151495(PQKB)11639389(MiAaPQ)EBC1683178(MiAaPQ)EBC5293146(Au-PeEL)EBL1683178(CaPaEBR)ebr10865602(CaONFJC)MIL622040(OCoLC)879026150(OCoLC)988377709(Au-PeEL)EBL5293146(CaONFJC)MIL997328(OCoLC)1027179555(EXLCZ)99371000000010518020180706e20162007 uy 0engurcnu||||||||txtccrThe out-of-home immersive entertainment frontier expanding interactive boundaries in leisure facilities /Kevin Williams and Michael MascioniLondon :Routledge,2016.1 online resource (217 p.)"A Gower Book"--Cover.First published 2014 by Gower Pub.1-138-44052-3 1-4724-2695-9 Cover; Contents; List of Figures; About the Authors; Preface; Introduction: Birth of a Genre; 1 The Structure of Play; 2 Collapse and Recovery; 3 Defining the Sector; 4 The Drive for Immersion; 5 Social and Co-operative; 6 Convergence; 7 Future Trends; Conclusion: Living in the Dream; IndexDigital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.LeisureEconomic aspectsLeisure industryPopular cultureEconomic aspectsLeisureEconomic aspects.Leisure industry.Popular cultureEconomic aspects.790.06/9Williams Kevin1967-,1613750Mascioni Michael1613751MiAaPQMiAaPQMiAaPQBOOK9910816425403321The out-of-home immersive entertainment frontier3943204UNINA