02908nam 2200553 450 991081632330332120200520144314.00-7391-8261-7(CKB)2670000000426889(EBL)1392788(OCoLC)858763415(SSID)ssj0001000371(PQKBManifestationID)12396663(PQKBTitleCode)TC0001000371(PQKBWorkID)10944224(PQKB)11400804(Au-PeEL)EBL1392788(CaPaEBR)ebr10764395(MiAaPQ)EBC1392788(EXLCZ)99267000000042688920130607h20132013 uy| 0engur|n|---|||||txtccrMarketing literature and posthumous legacies the symbolic capital of Leonid Andreev and Vladimir Nabokov /Yuri Leving and Frederick H. WhiteLanham :Lexington Books,[2013]©20131 online resource (295 p.)Description based upon print version of record.0-7391-8260-9 Includes bibliographical references and index.The Andreevs. The early visual marketing of Leonid Andreev ; Marketing strategies: Vadim Andreev in dialogue with the Soviet Union ; The role of the scholar in the consecration of Leonid Andreev (1950s to present) ; Creating posthumous legacies: the power to consecrate and to blaspheme: Vadim Andreev's memories of childhood ; Market pressures: Vadim Andreev's incomplete memoiristic journey -- The Nabokovs. Nabokov and the publishing business ; Plaster, marble, canon: the vindication of Nabokov in post-Soviet Russia ; The visual marketing of Nabokov: who is the face of the Russian Lolita? ; "Nabokov-7": Russian postmodernism in search of a national identity ; Interpreting voids: Nabokov's last incomplete novel, The Original of Laura -- Conclusion.Literature is not only about aesthetics, but also almost equally about the successful marketing of an author and his literary works. Ever since the two great Russian authors, Leonid Andreev and Vladimir Nabokov, created their own literary capital, cultural merchants have been preoccupied with the promotion of their respective posthumous legacies, maintaining the intricate network of personal interests that drive the preservation of literary reputations. AuthorshipMarketingAuthors and publishersSoviet UnionAuthorshipMarketing.Authors and publishers813/.54Leving I͡Uriĭ882229White Frederick H.1970-1651171MiAaPQMiAaPQMiAaPQBOOK9910816323303321Marketing literature and posthumous legacies4068958UNINA