05408oam 2200673I 450 991081624920332120240131143554.01-136-66093-31-283-59050-697866139029550-203-80724-31-136-66094-110.4324/9780203807248 (CKB)2560000000092914(EBL)1020327(OCoLC)810077976(SSID)ssj0000737595(PQKBManifestationID)12367041(PQKBTitleCode)TC0000737595(PQKBWorkID)10787901(PQKB)10589922(MiAaPQ)EBC1020327(Au-PeEL)EBL1020327(CaPaEBR)ebr10598554(CaONFJC)MIL390295(FINmELB)ELB136323(EXLCZ)99256000000009291420180706d2012 uy 0engur|n|---|||||txtccrThe global economics of sport /Chris Gratton. [et al.]Milton Park, Abingdon, Oxon ;New York :Routledge,2012.1 online resource (145 p.)Description based upon print version of record.0-415-58619-4 0-415-58618-6 Includes bibliographical references (pages [114]-122) and index.Cover; Title; Copyright; CONTENTS; List of figures; List of tables; 1 The historical and economic development of the sport market; Introduction; Pre-industrial sport and recreation (pre-1800); Early industrial Britain (1800-1850); The re-emergence of mass leisure (1850-1914); 2 The global sport market; The development of the global sport market; The economics of sport; 3 Global sports organisations; Introduction; Emergence of national sports organisations; GSOs; Theoretical issues; From non-profit to commercialisation; The economics of GSOs today; Case study of the IOCRevival of the Modern OlympicsRole and organisational structure of the IOC; The economic transformation of the Olympics and changing role of the IOC; 4 Global sports events; Introduction; The economic benefits of hosting major sports events; Legacy; The economic importance of the summer Olympic Games; Case study: legacy of Beijing 2008; Infrastructure; Knowledge, skill-development and education; Image; Emotion; Networks; Culture; Elite sport legacy; Conclusions; 5 Global sport corporations; Introduction; Transnational corporations in a global competitive environmentGrowth, concentration and internationalisation of sport corporationsCase studies in transnational sport corporations; Nike; Real Madrid FC; ESPN; Conclusions; 6 Sport broadcasting; Introduction; Broadcast rights for sports properties; Theoretical issues; Broadcasting and the Olympics; The Football World Cup; Listed events; The English Premier League; Evidence of domestic appeal; UK television deals; International consumption; Conclusions; 7 Sport sponsorship; Introduction; The growth of sport sponsorship; Reasons for sports sponsorship growth; Areas of sport sponsorshipFIFA and the Football World CupIOC and the Olympic Games; Why do corporations sponsor sport?; Measuring the effectiveness of sponsorship; Conclusions; 8 Globalisation of the sport market: costs and benefits; Introduction; Negative economic consequences of the globalisation of sport; International division of labour; Migration of athletes; Global sport-media nexus; Conclusions; Bibliography; Index"Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. Drawing on case studies from the UK, North America, Europe, the Far East and beyond, the book concludes with a look forward over the next twenty years, offering a powerful forecast for the evolution of the global sports market. This book is essential reading for any student or professional with an interest in the economics of sport"--Provided by publisher.Sports and globalizationCross-cultural studiesSportsEconomic aspectsCross-cultural studiesSports and globalizationSportsEconomic aspects796.06/91SPO000000SPO068000bisacshGratton Chris1948-855489MiAaPQMiAaPQMiAaPQBOOK9910816249203321The global economics of sport4008524UNINA