03641nam 2200661 a 450 991081620530332120200520144314.01-107-18319-71-281-24357-497866112435790-511-80539-X0-511-37815-70-511-37728-20-511-37634-00-511-37480-10-511-37904-8(CKB)1000000000409266(EBL)328940(OCoLC)437197113(SSID)ssj0000141484(PQKBManifestationID)11151383(PQKBTitleCode)TC0000141484(PQKBWorkID)10090697(PQKB)10426219(UkCbUP)CR9780511805394(MiAaPQ)EBC328940(Au-PeEL)EBL328940(CaPaEBR)ebr10221595(CaONFJC)MIL124357(EXLCZ)99100000000040926620070614d2008 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierDriving innovation intellectual property strategies for a dynamic world /Michael A. Gollin1st ed.Cambridge [England] ;New York Cambridge University Press20081 online resource (xvi, 415 pages) digital, PDF file(s)Title from publisher's bibliographic system (viewed on 05 Oct 2015).0-521-70169-4 0-521-87780-6 Includes bibliographical references (p. 379-389) and index.Cover; Half-title; Dedication; Title; Copyright; Contents; Foreword; Preface; Acknowledgments; Abbreviations; Introduction: The Invisible Infrastructure of Innovation; Part one: Intellectual property dynamics in society; Part two: Basics of managing intellectual property in organizations; Part three: Steps to strategic management of intellectual property; Part four: Strategies on a global stage; Appendix A: Excerpts from TRIPS Agreement; Appendix B: Intellectual Property Non-Policy; Appendix C: Intellectual Property Assessment QuestionnaireAppendix D: Research Tools for Obtaining Intellectual Property InformationBibliography; IndexHow does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.Intellectual propertyIntellectual property.346.04/8Gollin Michael A.1957-1652538MiAaPQMiAaPQMiAaPQBOOK9910816205303321Driving innovation4003270UNINA