03270oam 2200649 a 450 991081594690332120200520144314.0979-84-00-68204-91-282-40612-4978661240612610.5040/9798400682049(CKB)1000000000703886(EBL)494956(OCoLC)243596152(SSID)ssj0000380621(PQKBManifestationID)11270190(PQKBTitleCode)TC0000380621(PQKBWorkID)10379629(PQKB)10309783(Au-PeEL)EBL494956(CaPaEBR)ebr10349172(CaONFJC)MIL240612(MiAaPQ)EBC494956(DLC)BP9798400682049BC(EXLCZ)99100000000070388620240214e20052024 uy 0engur|n|---|||||txtccrManaging a company in an activist world the leadership challenge of corporate citizenship /Edmund M. Burke1st ed.Westport, Conn. :Praeger,2005.London :Bloomsbury Publishing (UK),20241 online resource (206 p.)Description based upon print version of record.0-313-02509-6 0-275-98390-0 Includes bibliographical references (p. [173]-182) and indexes.With apologies to James Carvelle-- : "it's the behavior, stupid" -- The case for change -- The faces of activism -- Step one : you start with a vision--a social vision -- Step two : abandon the command and control style of managing external affairs -- Step three : use the CACDIC strategy -- Step four : who are our external stakeholders and what do they value? -- Step five : what are the characteristics of our relationships? -- Preparing managers for the new, new thing -- The stakeholder relations plan -- The site community strategy : a responsibility of the facility manager -- The community strategy, continued -- The societal strategy--the CEO's reponsibility.Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obligations. Pressure from all sides is forcing corporate leaders to increase their investments in the communities they serve and redefining their relationships with key stakeholder groups, including employees, suppliers, governing boards, shareholders, and the press. Safeguarding the environment, supporting human rights, eliminating child labor, enteCorporationsPublic relationsIndustrial managementSocial aspectsSocial responsibility of businessCorporationsPublic relations.Industrial managementSocial aspects.Social responsibility of business.658.4/08Burke Edmund M38256DLCDLCDLCBOOK9910815946903321Managing a company in an activist world4043086UNINA