03083nam 2200661 450 991081583820332120240116083648.00-8047-9075-210.1515/9780804790758(CKB)2670000000545074(EBL)1656998(SSID)ssj0001131879(PQKBManifestationID)12464427(PQKBTitleCode)TC0001131879(PQKBWorkID)11145214(PQKB)10738322(DE-B1597)564558(DE-B1597)9780804790758(Au-PeEL)EBL1656998(CaPaEBR)ebr10852487(OCoLC)875097689(OCoLC)1198929723(PPN)236068938(MiAaPQ)EBC1656998(EXLCZ)99267000000054507420140407h20142014 uy 0engurcn|---|||||txtccrThe co-creation paradigm /Venkat Ramaswamy and Kerimcan OzcanStanford, California :Stanford University Press,2014.©20141 online resource (356 p.)Description based upon print version of record.0-8047-8915-0 Includes bibliographical references and index.Contents; Acknowledgments; Preface; 1. Introduction To The Co-Creation Paradigm; 2. Innovating Co-Creation Platforms of Engagements; 3. Enabling and Connecting With Co-Creation Experiences; 4. Leveraging Co-Creation Ecosystems of Capabilities; 5. Building Co-Creative Managament Systems; 6. Crafting Co-Creative Enterprise Archictectures; 7. Co-Creating Transformational Change; 8. Evolving Economies and Societies Through Co-Creation; 9 . Wealth-Welfare-Wellbeing And Private-Public-Social Sector Co-Creation; 10. Embracing The Co-Creation Paradigm; Reference Matter; Notes; Bibliography; IndexA fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators.Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems tCustomer relationsRelationship marketingProduct managementBusiness networksCustomer relations.Relationship marketing.Product management.Business networks.658.5/75Ramaswamy Venkatram438046Ozcan Kerimcan1971-MiAaPQMiAaPQMiAaPQBOOK9910815838203321The co-creation paradigm4036691UNINA