03652oam 2200469 450 991081580830332120190911103519.01-57387-792-1(OCoLC)852898568(MiFhGG)GVRL8RRB(EXLCZ)99255000000110264720130501h20132013 uy 0engurun|---uuuuatxtccrGlobal mobile applications and innovations for the worldwide mobile ecosystem /edited by Peter A. Bruck and Madanmohan RaoMedford, New Jersey :Information Today, Inc.,[2013]�20131 online resource (xi, 620 pages) illustrations (chiefly color)Gale eBooksDescription based upon print version of record.1-57387-462-0 1-299-73879-6 Includes bibliographical references at the end of each chapters and index.""Cover""; ""Title page""; ""Contents""; ""Preface""; ""Introduction: A World Gone Mobile""; ""Part One: Foundations""; ""Chapter 1: Mobile and Megatrends""; ""Chapter 2: The Psychology of Mobile Technologies""; ""Chapter 3: Mobile Theories and Frameworks""; ""Chapter 4: Digital Gemeinschaft, the Control Revolution, and Technologies of Social Mediation""; ""Chapter 5: Competition and the Evolution of Mobile Markets""; ""Chapter 6: The Business of Mobile in Japan""; ""Chapter 7: Mobile Web Design Strategies""; ""Chapter 8: Mobile Spectrum: Overcoming Challenges of Scarcity""""Part Two: Mobile Impacts """"Chapter 9: Mobile Health""; ""Chapter 10: Mobile Education""; ""Chapter 11: Mobile Phones and Journalism""; ""Chapter 12: The Mobile Media Experience""; ""Chapter 13: Mobile Entertainment: The World Is Overflowing With Screenagers!""; ""Chapter 14: Mobile Value-Added Services""; ""Chapter 15: Mobile Workforce: The Rise of the Mobilocracy""; ""Chapter 16: The Role of Mobile Social Media in Enterprises""; ""Chapter 17: Social + Location + Mobile: SoLoMo Analytics and the Transformation of Shopping""""Chapter 18: Mobile and Small Business: Emerging Trends and Scenarios""""Chapter 19: The Mobile Opportunity in ICT4D""; ""Chapter 20: Mobile Phones and Financial Inclusion""; ""Chapter 21: Rural Mobile""; ""Chapter 22: Mobile Telephony in Rural Areas: A Case Study in Puno, Peru""; ""Chapter 23: Mobile Government""; ""Chapter 24: Mobile China: Opportunities and Challenges""; ""Part Three: The Road Ahead""; ""Chapter 25: Mobile Innovation Ecosystems: The Global Mobile Monday Community""; ""Chapter 26: Mobile Excellence: Awards and Mentorship Processes for Innovators""""Chapter 27: Mobile Innovation Trends: Beyond the Hype Cycles""""Chapter 28: Mobile Operators: Shifting Value Chains""; ""Chapter 29: Policy and Regulatory Issues in the Mobile Internet""; ""Chapter 30: Mobiles and the Law""; ""Chapter 31: Mobile Partnerships and Alliances""; ""About the Contributors""; ""About the Editors""; ""Index""Examines the foundations of the worldwide mobile ecosystem through an array of case studies and perspectives on how mobile is transforming human enterprise--from business and healthcare to education, employment, entertainment, government, and the media.Mobile computingMobile computing.004.167Bruck Peter A(Peter Aurelius),1950-Rao MadanmohanMiFhGGMiFhGGBOOK9910815808303321Global mobile3925519UNINA