04024nam 2200529I 450 991081544310332120171218104651.01-78743-255-61-78743-081-2(CKB)4100000001188238(MiAaPQ)EBC5058080(OCoRC)477777(PETE)232323(UtOrBLW)9781787430815(NjHacI)994100000001188238(EXLCZ)99410000000118823820171218d2017 uy 0engurun|||||||||rdacontentrdamediardacarrierInternational business diplomacy how can multinational corporations deal with global challenges? /edited by Huub Ruël1st ed.Bingley, [England] :Emerald Publishing Limited,2018.©20181 online resource (286 pages)Advanced series in management,1877-6361 ;volume 18Includes index.1-78743-082-0 Includes bibliographical references.Prelims -- Conceptualizing business diplomacy -- Topical business diplomacy -- Business diplomacy -- Index.Multinational enterprises (MNEs) experienced 'golden days' during the 1990s and 2000s, they expanded globally and were major players in globalization. Today they have become powerful actors in the global economy. CEOs of international businesses are welcomed by heads of state as their counterparts, they are invited by governments to help solve global issues such as climate change and poverty, and they are facing dilemmas comparable to those of other international actors. However, MNEs are facing global legitimacy challenges. They are suspected of tax avoidance, using low wage countries for corporate benefits only, disrespecting privacy regulations, abusing consumer data, violating local community rights, exploiting natural resources, ignoring basic human rights, and employing too many lobbyists targeting national and international political decision-making processes for their own corporate interests. Although many of these challenges are not new, they have resurfaced and become more apparent during the past couple of years, partly due to the economic recession that many developed economies have faced and to the broader awareness of increasing global inequality and the importance of sustainability. How can international business respond? Strategic business diplomacy may be the answer. Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment. Business diplomacy is different from lobbying or strategic political activity; it implies an (strategic / holistic) approach of an international business to look at itself as an actor in the international diplomatic arena. Representation, communication and negotiation are key in such an approach. One of the consequences is that MNEs are able to operate in and show respect for an international business environment that consists of multiple stakeholders. This demands a strategic perspective and vision on the sector and the business environments in which the company wants to operate, and requires a specific set of instruments, skills and competences.Advanced series in management ;v. 18.1877-6361International business enterprisesEntrepreneurshipInternational economic relationsInternational business enterprises.Entrepreneurship.International economic relations.338.88UtOrBLWUtOrBLWBOOK9910815443103321International business diplomacy3935727UNINA