02262nam 2200577 a 450 991081513760332120240418154147.01-282-07401-6978661207401181-224-2552-6(CKB)1000000000718603(EBL)418811(OCoLC)476249301(SSID)ssj0000673324(PQKBManifestationID)11403234(PQKBTitleCode)TC0000673324(PQKBWorkID)10642953(PQKB)10828590(MiAaPQ)EBC418811(Au-PeEL)EBL418811(CaPaEBR)ebr10318696(CaONFJC)MIL207401(EXLCZ)99100000000071860320091013d2006 uy 0engur|n|---|||||txtccrConsumer behaviour and advertising management[electronic resource] /Matin Khan1st ed.New Delhi New Age International (P) Ltd., Publishersc20061 online resource (391 p.)Includes index.81-224-1947-X pt. 1. Consumer behaviour -- pt. 2. Advertising management.About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also expConsumer behaviorAdvertisingManagementConsumer behavior.AdvertisingManagement.658.8/342658.8342Khan Matin A1614492MiAaPQMiAaPQMiAaPQBOOK9910815137603321Consumer behaviour and advertising management3944329UNINA