02751nam 2200613 450 991081497950332120230126220422.01-4438-7102-8(CKB)3800000000006931(EBL)1837080(OCoLC)895433962(SSID)ssj0001413918(PQKBManifestationID)12004881(PQKBTitleCode)TC0001413918(PQKBWorkID)11431906(PQKB)10536835(Au-PeEL)EBL1837080(CaPaEBR)ebr10984027(CaONFJC)MIL661762(MiAaPQ)EBC1837080(EXLCZ)99380000000000693120141124h20142014 uy 0engur|n|---|||||txtccrPrinted advertisement 1947-1970 Bengali middleclass : an interaction /by Chilka GhoshNewcastle upon Tyne, England :Cambridge Scholars Publishing,2014.©20141 online resource (230 p.)Description based upon print version of record.1-322-30480-7 1-4438-5907-9 Includes bibliographical references.""TABLE OF CONTENTS""; ""PREFACE""; ""INTRODUCTION""; ""CHAPTER ONE""; ""CHAPTER TWO""; ""CHAPTER THREE""; ""TO CONCLUDE""; ""BIBLIOGRAPHY""This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter with these advertisements too had regional peculiarities. The advertising texts of this period frequently AdvertisingSocial aspectsIndiaBengalHistory19th centuryAdvertisingSocial aspectsIndiaBengalHistory20th centuryAdvertising, NewspaperIndiaBengalHistory19th centuryAdvertising, NewspaperIndiaBengalHistory20th centuryAdvertisingSocial aspectsHistoryAdvertisingSocial aspectsHistoryAdvertising, NewspaperHistoryAdvertising, NewspaperHistory659.10954Ghosh Chilka1662516MiAaPQMiAaPQMiAaPQBOOK9910814979503321Printed advertisement 1947-19704019267UNINA