03020nam 2200553 450 991081467530332120200520144314.09781118419120111841912X(MiAaPQ)EBC7103637(CKB)24989498100041(NjHacI)9924989498100041(MiAaPQ)EBC1443894(JP-MeL)3000110732(Au-PeEL)EBL7103637(OCoLC)1347023464(EXLCZ)992498949810004120130702h20142014 uy| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierHealth communication from theory to practice /Renata SchiavoSecond edition.San Francisco :Jossey-Bass,[2014]20141 online resource (656 pages)Jossey-Bass public health ;217Includes bibliographical references (p. [539]-592) and indexesIncludes bibliographical references and indexes.part one. Introduction to health communication -- part two. Health communication approaches and action areas -- part three. Planning, implementing, and evaluating a health communication intervention -- part four. Case studies and lessons from the field."Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"--Provided by publisher.Communication in medicineUnited StatesHealth planningUnited StatesHealth promotionUnited StatesCommunication in medicineHealth planningHealth promotion610.1/4498njb/09610.1/4njb/09Schiavo Renata1709119MiAaPQMiAaPQMiAaPQ9910814675303321Health communication4098614UNINA