03363nam 2200757 a 450 991081456540332120240515175417.01-281-05064-497866110506410-08-047937-5(CKB)1000000000364054(EBL)294262(OCoLC)469589508(SSID)ssj0000302859(PQKBManifestationID)11249144(PQKBTitleCode)TC0000302859(PQKBWorkID)10275641(PQKB)10937444(MiAaPQ)EBC294262(Au-PeEL)EBL294262(CaPaEBR)ebr10185955(CaONFJC)MIL105064(EXLCZ)99100000000036405420071012d2007 uy 0engur|n|---|||||txtccrMedia and the American child /George Comstock and Erica Scharrer1st ed.Burlington, MA Elsevierc20071 online resource (388 p.)"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.0-12-372542-9 Includes bibliographical references (p. 307-349) and indexes.Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle.The average American child, aged 2-17, watches 25 hours of TTelevision and childrenUnited StatesMass media and childrenUnited StatesMass media and teenagersUnited StatesChildren and violenceUnited StatesYouth and violenceUnited StatesMassamediagttKinderengttVerenigde StatengttTelevision and childrenMass media and childrenMass media and teenagersChildren and violenceYouth and violenceMassamedia.Kinderen.302.230830973302.23083097305.30bclComstock George A142121Scharrer Erica1617679Comstock George A142121MiAaPQMiAaPQMiAaPQBOOK9910814565403321Media and the American child4030201UNINA