02124nam 2200649 a 450 991081443780332120240508005838.01-4462-8005-51-282-62340-097866126234000-85702-597-X(CKB)2560000000011357(EBL)537735(OCoLC)638860645(SSID)ssj0000427173(PQKBManifestationID)12104229(PQKBTitleCode)TC0000427173(PQKBWorkID)10405849(PQKB)10872701(MiAaPQ)EBC537735(OCoLC)911616107(StDuBDS)EDZ0000168106(Au-PeEL)EBL537735(CaPaEBR)ebr10392745(CaONFJC)MIL262340(OCoLC)1183835258(FlNmELB)ELB130500(EXLCZ)99256000000001135720130912d1999 fy| 0engur|||||||||||txtccrRethinking marketing /edited by Douglas Brownlie ... [et al.]1st ed.London SAGE19991 online resource (xii, 273 p.) illDescription based upon print version of record.0-8039-7490-6 0-8039-7491-4 Includes bibliographical references and index.pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.MarketingConsumer behaviorMarketing.Consumer behavior.658.8380.1Brownlie Douglas T106923StDuBDSStDuBDSBOOK9910814437803321Rethinking marketing4005649UNINA