03869nam 2200661Ia 450 991081442090332120230725023256.00-470-60936-21-282-54911-197866125491130-470-60934-6(CKB)2670000000014408(EBL)510140(OCoLC)609861300(SSID)ssj0000360394(PQKBManifestationID)11245648(PQKBTitleCode)TC0000360394(PQKBWorkID)10337666(PQKB)11213578(MiAaPQ)EBC510140(Au-PeEL)EBL510140(CaPaEBR)ebr10375594(CaONFJC)MIL254911(EXLCZ)99267000000001440820091105d2010 uy 0engurcn|||||||||txtccrFundraising principles and practice[electronic resource] /Adrian Sargeant, Jen ShangSan Francisco Jossey-Bassc20101 online resource (691 p.)Essential Texts for Nonprofit and Public Leadership and Management ;v.24Description based upon print version of record.0-470-45039-8 Includes bibliographical references and indexes.Fundraising Principles and Practice; Contents; Figures, Table, and Exhibits; Preface; Acknowledgments; The Authors; Part One: Introduction to Fundraising and Donor Behavior; Chapter One: INTRODUCTION TO THE NONPROFIT SECTOR; Chapter Two: THE DEVELOPMENT OF A PROFESSION; Chapter Three: ETHICAL FUNDRAISING; Chapter Four: INDIVIDUAL GIVING BEHAVIOR; Chapter Five: SOCIAL INFLUENCES ON GIVING; Part Two: Fundraising Planning; Chapter Six: FUNDRAISING PLANNING; Chapter Seven: FUNDRAISING PLANNING; Chapter Eight: THE CASE FOR SUPPORT; Chapter Nine: ASSESSING FUNDRAISING PERFORMANCEPart Three: Fundraising Methods Chapter Ten: DIRECT RESPONSE FUNDRAISING; Chapter Eleven: FUNDRAISING ONLINE; Chapter Twelve: DONOR RETENTION AND DEVELOPMENT; Chapter Thirteen: MAJOR GIFT FUNDRAISING; Chapter Fourteen: BEQUEST, IN MEMORIAM, AND TRIBUTE GIVING; Chapter Fifteen: PLANNED GIVING; Chapter Sixteen: CORPORATE GIVING AND FUNDRAISING; Chapter Seventeen: GRANT FUNDRAISING; Part Four: Fundraising and Civil Society; Chapter Eighteen: MANAGING FUNDRAISING VOLUNTEERS; Chapter Nineteen: FUNDRAISING EVENTS; Chapter Twenty: WOMEN AND PHILANTHROPYChapter Twenty-One: PUBLIC TRUST AND CONFIDENCE Chapter Twenty-Two: THE SOCIAL ROLE OF FUNDRAISING; References; Name Index; Subject IndexThis books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising prEssential Texts for Nonprofit and Public Leadership and ManagementFund raisingNonprofit organizationsFinanceNonprofit organizationsMarketingFund raising.Nonprofit organizationsFinance.Nonprofit organizationsMarketing.658.15/224Sargeant Adrian328066Shang Jen1979-328067MiAaPQMiAaPQMiAaPQBOOK9910814420903321Fundraising principles and practice838955UNINA