03694oam 22007455 450 991081431040332120230207223628.01-280-16888-997866101688800-8213-6269-010.1596/978-0-8213-6268-6(CKB)1000000000031584(EBL)459369(OCoLC)60844977(SSID)ssj0000086102(PQKBManifestationID)12015482(PQKBTitleCode)TC0000086102(PQKBWorkID)10025787(PQKB)11519220(MiAaPQ)EBC459369(Au-PeEL)EBL459369(CaPaEBR)ebr10082383(CaONFJC)MIL16888(OCoLC)70742864(The World Bank)2005416766(The World Bank)ocm61233081(US-djbf)14063759(EXLCZ)99100000000003158420050804d2005 uf 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierCounting on communcation : the Uganda nutrition and early childhood development project /Celilia Cananero-VerzosaWashington, D.C. :World Bank,c2005.vii, 41 pages ;26 cmWorld Bank working paper,1726-5878 ;no. 59Description based upon print version of record.0-8213-6268-2 Includes bibliographical references.Contents; Preface; Acknowledgments; Introduction; Designing Strategic Communication for Behavior Change; LIST OF TABLES; Link Communication Objectives to Outcomes; Understand Target Audiences Through Research; LIST OF BOXES; Map the Road to Behavior Change; Define Operationally-linked Communication Activities; Influencing Project Outcomes Through Strategic Communication; Critical Success Factors; Policy and Operational Implications; APPENDIXES; LIST OF UNNUMBERED TABLES; BibliographyThe Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits.World Bank e-Library.Health promotionUgandaMalnutrition in childrenUgandaPreventionEconomic assistanceUgandaHealth, Nutrition, and PopulationSocial and Cultural IssuesHealth promotionMalnutrition in childrenPrevention.Economic assistanceHealth, Nutrition, and Population.Social and Cultural Issues.362.196/390096761Cabanero-Verzosa Cecilia1105182World Bank.UUMUUMBAKERDLCBOOK9910814310403321Counting on communcation3976135UNINA