03320nam 2200709 a 450 991081411940332120200520144314.01-107-11406-30-511-31081-10-511-17283-40-511-05413-00-511-15171-30-511-48948-X1-280-43210-10-521-58577-5(CKB)111056485619254(EBL)144684(OCoLC)475870818(SSID)ssj0000258717(PQKBManifestationID)11218456(PQKBTitleCode)TC0000258717(PQKBWorkID)10272352(PQKB)10874878(UkCbUP)CR9780511489488(OCoLC)51028872(MiAaPQ)EBC144684(Au-PeEL)EBL144684(CaPaEBR)ebr2000732(CaONFJC)MIL43210(PPN)183064410(EXLCZ)9911105648561925419991027d2000 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThinking through television /Ron Lembo1st ed.Cambridge, UK ;New York, NY Cambridge University Press20001 online resource (xiii, 254 pages) digital, PDF file(s)Cambridge cultural social studiesTitle from publisher's bibliographic system (viewed on 05 Oct 2015).0-521-58465-5 0-511-01186-5 Includes bibliographical references (p. 243-247) and index.Introduction -- Part I. Conceptions of television use: Social theory -- Social science -- Cultural studies -- Part II. Reconceptualising television use: Sociality and the problem of the subject -- Components of a viewing culture -- Part III. Documenting the viewing culture: Methodology and the turn to television -- The practice of viewing -- A typology of use -- Conclusion: the politics of television reconsidered.This original and engaging book investigates American television viewing habits as a distinct cultural form. Based on an empirical study of the day-to-day use of television by working people, it develops a unique theoretical approach integrating cultural sociology, post modernism and the literature of media effects to explore the way in which people give meaning to their viewing practices. While recognising the power of television, it also emphasises the importance of the social and political factors which affect the lives of individual viewers, showing how the interaction between the two can result in a disengagement with corporately produced culture at the same time as an appropriation of the images themselves into people's lives.Cambridge cultural social studies.Television broadcastingSocial aspectsUnited StatesTelevision viewersUnited StatesTelevision broadcastingSocial aspectsTelevision viewers302.23/45/0973Lembo Ron1696641MiAaPQMiAaPQMiAaPQBOOK9910814119403321Thinking through television4076747UNINA