03747nam 2200637 450 991081399440332120230803195845.01-62846-104-71-62674-059-3(CKB)2670000000570540(OCoLC)892911134(MdBmJHUP)muse38111(SSID)ssj0001349302(PQKBManifestationID)11736216(PQKBTitleCode)TC0001349302(PQKBWorkID)11400276(PQKB)11179718(MiAaPQ)EBC1820998(Au-PeEL)EBL1820998(CaPaEBR)ebr10951966(CaONFJC)MIL650366(OCoLC)884882593(EXLCZ)99267000000057054020141017h20142014 uy 0engur|||||||nn|nrdacontentrdamediardacarrierA Mickey Mouse reader /edited by Garry Apgar ; with contributions by Walter Benjamin [and twenty-one others]Jackson, Mississippi :University Press of Mississippi,2014.©20141 online resource (pages cm)Bibliographic Level Mode of Issuance: Monograph1-62846-103-9 1-322-19086-0 Includes bibliographical references and index."Ranging from the playful, to the fact-filled, and to the thoughtful, this collection tracks the fortunes of Walt Disney's flagship character. From the first full-fledged review of his screen debut in November 1928 to the present day, Mickey Mouse has won millions of fans and charmed even the harshest of critics. Almost half of the eighty-one texts in A Mickey Mouse Reader document the Mouse's rise to glory from that first cartoon, Steamboat Willie, through his seventh year when his first color animation, The Band Concert, was released. They include two important early critiques, one by the American culture critic Gilbert Seldes and one by the famed English novelist E. M. Forster.Articles and essays chronicle the continued rise of Mickey Mouse to the rank of true icon. He remains arguably the most vivid graphic expression to date of key traits of the American character--pluck, cheerfulness, innocence, energy, and fidelity to family and friends. Among press reports in the book is one from June 1944 that puts to rest the urban legend that "Mickey Mouse" was a password or code word on D-Day. It was, however, the password for a major pre-invasion briefing.Other items illuminate the origins of "Mickey Mouse" as a term for things deemed petty or unsophisticated. One piece explains how Walt and brother Roy Disney, almost single-handedly, invented the strategy of corporate synergy by tagging sales of Mickey Mouse toys and goods to the release of Mickey's latest cartoons shorts. In two especially interesting essays, Maurice Sendak and John Updike look back over the years and give their personal reflections on the character they loved as boys growing up in the 1930's"--Provided by publisher.UPCC book collections on Project MUSE.Mickey Mouse (Fictitious character)Mickey Mouse (Fictitious character) in mass mediaPopular cultureUnited StatesMickey Mouse (Fictitious character)Mickey Mouse (Fictitious character) in mass media.Popular culture791.43/75SOC022000PER017000PER004030bisacshApgar GarryBenjamin WalterMiAaPQMiAaPQMiAaPQBOOK9910813994403321A Mickey Mouse reader4087672UNINA