02978nam 2200601Ia 450 991081392270332120200520144314.00-203-32313-01-135-93942-X1-280-05919-21-135-93941-1(CKB)2670000000335977(EBL)199630(OCoLC)437059527(MiAaPQ)EBC199630(EXLCZ)99267000000033597720040303d2004 uy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierGender and candidate communication videoStyle, webStyle, newsStyle /Dianne G. Bystrom ... [et al.]1st ed.New York ;London Routledge20041 online resource (247 p.)Gender politics, global issuesDescription based upon print version of record.0-415-94682-4 Includes bibliographical references (p. 227-236) and index.Book Cover; Title; Contents; Women, Communication, and Politics: An Introduction; VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis; VideoStyle: Communication Messages through Campaign Advertising; The Interaction of Electoral Status, Political Party, and VideoStyle; VideoStyles in the 2002 Kansas Governor's Race: A Case Study; Voter Reactions to Candidate VideoStyle; WebStyle: Communication Messages through Candidates' Web Sites; WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study; Voter Reactions to Candidate WebStyleNewsStyle: Media Coverage of Candidate PresentationNewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study; Gendered Reactions to Media Coverage; Gendered Political Campaign Communication: Implications for the Future; Notes; References; IndexThis book digs deep into US political campaigns of the last decade, sifting through thousands of ads, websites, and newspaper articles to find out how successful female candidates have been in breaking down gender stereotypes.Gender politics, global issues.Women political candidatesUnited StatesWomen political candidatesPress coverageUnited StatesMass media and womenUnited StatesCommunication in politicsUnited StatesPolitical campaignsUnited StatesWomen political candidatesWomen political candidatesPress coverageMass media and womenCommunication in politicsPolitical campaigns324.730820973Bystrom Dianne G283899MiAaPQMiAaPQMiAaPQBOOK9910813922703321Gender and candidate communication4190787UNINA