02471nam 2200565Ia 450 991081376470332120200520144314.01-280-70552-397866107055281-84663-075-4(CKB)1000000000337428(SSID)ssj0000829101(PQKBManifestationID)11524838(PQKBTitleCode)TC0000829101(PQKBWorkID)10761444(PQKB)11221631(MiAaPQ)EBC275472(Au-PeEL)EBL275472(CaPaEBR)ebr10146659(CaONFJC)MIL70552(OCoLC)935261753(EXLCZ)99100000000033742820000815d2006 uy 0engurcn|||||||||txtccrCurrent status and future direction views from global thought leaders /edited by Goran Svensson1st ed.Bradford, England Emerald Group Publishingc200674 pEuropean Business Review ;18, no. 4Bibliographic Level Mode of Issuance: Monograph1-84663-074-6 Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Editorial -- Marketing strategy: taxonomy and frameworks -- Helping marketing research earn a seat at the table for decision-making -- Macromarketing: origins, development, current status and possible future direction -- The marketing code: unlocking the secrets of Dan Brown's success -- Call for papers.This e-book includes articles from an exclusive group of "global thought leaders" by personal invitation from the editor. This selected group consists of academics that have had a lifetime of experience and collected perceptions in their field of expertise. The purpose of this special issue is to document and share parts of their accumulated lifetime knowledge. Their insights and reflections are valuable to the research community worldwide. It will also be of great importance to practicing managers in business.Strategic planningBusiness planningStrategic planning.Business planning.658.4;658.4012Svensson Goran0MiAaPQMiAaPQMiAaPQBOOK9910813764703321Current status and future direction3971384UNINA