05699nam 2200745Ia 450 991081361490332120200520144314.01-282-73812-797866127381280-12-382230-0(CKB)2550000000015524(EBL)629969(OCoLC)701236950(SSID)ssj0000404075(PQKBManifestationID)11276802(PQKBTitleCode)TC0000404075(PQKBWorkID)10451653(PQKB)10091126(Au-PeEL)EBL629969(CaPaEBR)ebr10408229(CaONFJC)MIL273812(OCoLC)701106278(OCoLC)ocn701106278 (CaSebORM)9780123822291(MiAaPQ)EBC629969(EXLCZ)99255000000001552420100527d2011 uy 0engurunu|||||txtccrAnalyzing social media networks with NodeXL insights from a connected world /Derek L. Hansen, Ben Schneiderman, Marc A. Smith1st editionAmsterdam ;Boston M. Kaufmannc20111 online resource (301 p.)Description based upon print version of record.0-12-382229-7 Includes bibliographical references and index.Front cover; Analyzing social media networks with NodeXL; Copyright page; Contents; Preface; Acknowledgments; About the Authors; Contributors; PART I: GETTING STARTED WITH ANALYZING SOCIAL MEDIA NETWORKS; Chapter 1. Introduction to Social Media and Social Networks; 1.1 INTRODUCTION; 1.2 A HISTORICAL PERSPECTIVE; 1.3 THE RISE OF SOCIAL MEDIA AS CONSUMER APPLICATIONS; 1.4 INDIVIDUAL CONTRIBUTIONS GENERATE PUBLIC WEALTH; 1.5 WHO SHOULD READ THIS BOOK; 1.6 APPLYING SOCIAL MEDIA TO NATIONAL PRIORITIES; 1.7 WORLDWIDE EFFORTS; 1.8 PRACTITIONER'S SUMMARY; 1.9 RESEARCHER'S AGENDAChapter 2. Social Media: New Technologies of Collaboration 2.1 INTRODUCTION; 2.2 SOCIAL MEDIA DEFINED; 2.3 SOCIAL MEDIA DESIGN FRAMEWORK; 2.4 SOCIAL MEDIA EXAMPLES; 2.5 PRACTITIONER'S SUMMARY; 2.6 RESEARCHER'S AGENDA; Chapter 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections; 3.1 INTRODUCTION; 3.2 THE NETWORK PERSPECTIVE; 3.3 TYPES OF NETWORKS; 3.4 THE NETWORK ANALYSIS RESEARCH AND PRACTITIONER LANDSCAPE; 3.5 NETWORK ANALYSIS METRICS; 3.6 SOCIAL NETWORKS IN THE ERA OF ABUNDANT COMPUTATION3.7 THE ERA OF ABUNDANT SOCIAL NETWORKS: FROM THE DESKTOP TO YOUR POCKET 3.8 TOOLS FOR NETWORK ANALYSIS; 3.9 NODE-LINK DIAGRAMS: VISUALLY MAPPING SOCIAL NETWORKS; 3.10 COMMON NETWORK ANALYSIS QUESTIONS APPLIED TO SOCIAL MEDIA; 3.11 PRACTITIONER'S SUMMARY; 3.12 RESEARCHER'S AGENDA; PART II: NODEXL TUTORIAL: LEARNING BY DOING; Chapter 4. Getting Started with NodeXL, Layout, Visual Design, and Labeling; 4.1 INTRODUCTION; 4.2 DOWNLOADING AND INSTALLING NODEXL; 4.3 GETTING STARTED WITH NODEXL; 4.4 LAYOUT: ARRANGING VERTICES IN THE GRAPH PANE; 4.5 VISUAL DESIGN: MAKING NETWORK DISPLAYS MEANINGFUL4.6 LABELING: ADDING TEXT LABELS TO VERTICES AND EDGES 4.7 PRACTITIONER'S SUMMARY; 4.8 RESEARCHER'S AGENDA; Chapter 5. Calculating and Visualizing Network Metrics; 5.1 INTRODUCTION; 5.2 KITE NETWORK EXAMPLE; 5.3 COMPUTING GRAPH METRICS; 5.4 LES MISÉRABLES CO-APPEARANCE NETWORK; 5.5 PRACTITIONER'S SUMMARY; 5.6 RESEARCHER'S AGENDA; Chapter 6. Preparing Data and Filtering; 6.1 INTRODUCTION; 6.2 SERIOUS EATS NETWORK EXAMPLE; 6.3 FILTERING TO REDUCE CLUTTER AND REVEAL IMPORTANT FEATURES; 6.4 PUTTING IT ALL TOGETHER; 6.5 PRACTITIONER'S SUMMARY; 6.6 RESEARCHER'S AGENDAChapter 7. Clustering and Grouping 7.1 INTRODUCTION; 7.2 THE 2007 SENATE VOTING ANALYSIS; 7.3 LES MISÉRABLES CHARACTER CLUSTERS; 7.4 FEDERAL COMMUNICATIONS COMMISSION (FCC) LOBBYING COALITION NETWORK; 7.5 PRACTITIONER'S SUMMARY; 7.6 RESEARCHER'S AGENDA; PART III: SOCIAL MEDIA NETWORK ANALYSIS CASE STUDIES; Chapter 8. Email: The Lifeblood of Modern Communication; 8.1 INTRODUCTION; 8.2 HISTORY AND DEFINITION OF EMAIL; 8.3 EMAIL NETWORKS; 8.4 WHAT QUESTIONS CAN BE ANSWERED BY ANALYZING EMAIL NETWORKS?; 8.5 WORKING WITH EMAIL DATA; 8.6 CLEANING EMAIL DATA IN NODEXL8.7 ANALYZING PERSONAL EMAIL NETWORKSBusinesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analyticData miningComputer programsInformation visualizationComputer programsWebometricsComputer programsOnline social networksData miningComputer programs.Information visualizationComputer programs.WebometricsComputer programs.Online social networks.006.7/54Hansen Derek L719758Schneiderman Ben1687473Smith Marc A.1965-863212MiAaPQMiAaPQMiAaPQBOOK9910813614903321Analyzing social media networks with NodeXL4060955UNINA