03647nam 2200673Ia 450 991081329230332120200520144314.01-135-92506-21-135-92507-01-282-08446-197866120844610-203-93865-810.4324/9780203938652 (CKB)1000000000746838(EBL)425515(OCoLC)476267204(SSID)ssj0000200268(PQKBManifestationID)11197723(PQKBTitleCode)TC0000200268(PQKBWorkID)10221398(PQKB)11636888(MiAaPQ)EBC425515(Au-PeEL)EBL425515(CaPaEBR)ebr10296882(CaONFJC)MIL208446(OCoLC)1000445570(EXLCZ)99100000000074683820080703d2009 uy 0engur|n|---|||||txtccrMedia choice a theoretical and empirical overview /edited by Tilo Hartmann1st ed.New York Routledge20091 online resource (321 p.)Description based upon print version of record.0-415-96458-X 0-415-96456-3 Includes bibliographical references and index.Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Chapter 1 A Brief Introduction to Media Choice; Chapter 2 Social Cognitive Theories of Media Selection; Chapter 3 Action Theory, Theory of Planned Behavior and Media Choice; Chapter 4 Uses and Gratifications as Media Choice; Chapter 5 Money Does Matter; Chapter 6 The Effect of Subjective Quality Assessments on Media Selection; Chapter 7 Fast and Frugal Media Choices; Chapter 8 Cognitive Dissonance Theory- A Roller Coaster Career: How Communication Research Adapted the Theory of Cognitive DissonanceChapter 9 Informational Utility as Determinant of Media ChoicesChapter 10 Affect as a Predictor of Entertainment Choice: The Utility of Looking Beyond Pleasure; Chapter 11 Media Choice as Avoidance Behavior: Avoidance Motivations During Television Use; Chapter 12 Media Choice on a Micro Level: On- line Selective Strategies in Watching Television; Chapter 13 The Role of Structure in Media Choice; Chapter 14 Media Choice Despite Multitasking?; Chapter 15 Media Synchronicity and Media Choice: Choosing Media for Performance; Chapter 16 Media Adoption and Diffusion; IndexThis volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/autMass mediaSocial aspectsMass mediaPsychological aspectsChoice (Psychology)Mass mediaSocial aspects.Mass mediaPsychological aspects.Choice (Psychology)306.4/6Hartmann Tilo1679587MiAaPQMiAaPQMiAaPQBOOK9910813292303321Media choice4047952UNINA