02533nam 2200601Ia 450 991081315150332120200520144314.01-5063-1986-61-322-41568-40-7619-3095-71-4522-6433-3(CKB)2550000000105804(EBL)996730(OCoLC)811490289(SSID)ssj0000675744(PQKBManifestationID)12311536(PQKBTitleCode)TC0000675744(PQKBWorkID)10670475(PQKB)10262629(MiAaPQ)EBC996730(StDuBDS)EDZ0000063722(EXLCZ)99255000000010580420040212d2004 uy 0engur|||||||||||txtccrMedia economics applying economics to new and traditional media /Colin Hoskins, Stuart McFadyen, Adam Finn1st ed.Thousand Oaks, CA Sage Publicationsc20041 online resource (356 p.) illDescription based upon print version of record.1-4522-3310-1 0-7619-3096-5 Includes bibliographical references (p. 331-336) and index.Cover; Contents; 1 - Introduction and Overview; 2 - Demand and Supply; 3 - Markets; 4 - Consumer Behavior; 5 - Production and Cost; 6 - Revenue, Profit, Risk, and Managerial Decisions; 7 - Market Structure, Theory of the Firm, and Industrial Organization; 8 - Perfect Competition and Monopoly; 9 - Monopolistic Competition and Oligopoly; 10 - Pricing and Market Segmentation; 11 - Advertising; 12 - Labor Markets; 13 - Government Intervention; 14 - International Trade; References; About the AuthorsIn 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence & consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures & revenues change.Mass mediaEconomic aspectsEconomicsMass mediaEconomic aspects.Economics.338.4730223Hoskins Colin1710643McFadyen Stuart1710644Finn Adam1946-1710645MiAaPQMiAaPQMiAaPQBOOK9910813151503321Media economics4101449UNINA