03834nam 2200625Ia 450 991081308520332120200520144314.01-5063-1954-80-8039-5397-61-4522-3345-41-4522-6363-9(CKB)2550000000105645(EBL)1016399(OCoLC)811503497(SSID)ssj0000675522(PQKBManifestationID)12246784(PQKBTitleCode)TC0000675522(PQKBWorkID)10689124(PQKB)10034235(MiAaPQ)EBC1016399(OCoLC)1007860995(StDuBDS)EDZ0000085662(EXLCZ)99255000000010564519941013d1995 uy 0engur|||||||||||txtccrDesigning health messages approaches from communication theory and public health practice /Edward Maibach, Roxanne Louiselle Parrott, editors1st ed.Thousand Oaks, Calif. Sage Publicationsc19951 online resource (xiii, 304 p.) illDescription based upon print version of record.1-322-41706-7 0-8039-5398-4 Includes bibliographical references and index.Cover; Contents; Preface; Part I - Theory-Driven Approaches to Health Message Design; Chapter 1 - Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations; Chapter 2 - Encouraging Risk Reduction: A Decision-Making Approach to Message Design; Chapter 3 - Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design; Chapter 4 - Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right?; Chapter 5 - Thinking Positively: Using Positive Affect When Designing Health MessagesChapter 6 - Designing Messages for Behavioral InoculationChapter 7 - Reaching Young Audiences: Developmental Considerations in Designing Health Messages; Chapter 8 - Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages; Part II - Audience-Centered Strategies for Health Message Design; Chapter 9 - Using Research to Inform Campaign Development and Message Design: Examples from the ""America Responds to AIDS"" Campaign; Chapter 10 - Choosing Audience Segmentation Strategies and Methods for Health CommunicationChapter 11 - The Gatekeeping Process: The Right Combinations to Unlock the GatesChapter 12 - Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' ""5 a Day for Better Health"" Program; Part III - Combining Theory and Practice: Additional Considerations; Chapter 13 - Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs; Chapter 14 - Enabling Health: Policy and Administrative Practices at a Crossroads; Index; About the ContributorsHow do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness.Mass media in health educationHealth promotionMass media in health education.Health promotion.362.1/014Maibach Edward532260Parrott Roxanne736200MiAaPQMiAaPQMiAaPQBOOK9910813085203321Designing health messages1454694UNINA