02509nam 2200625 a 450 991081305870332120200520144314.01-64287-632-11-282-81261-097866128126131-4416-7847-6(CKB)2560000000051573(EBL)3011370(SSID)ssj0000674119(PQKBManifestationID)11405942(PQKBTitleCode)TC0000674119(PQKBWorkID)10664746(PQKB)10602218(Au-PeEL)EBL3011370(CaPaEBR)ebr10416031(OCoLC)923634215(Au-PeEL)EBL4953460(CaONFJC)MIL281261(OCoLC)1027193936(PPN)157784630(MiAaPQ)EBC3011370(EXLCZ)99256000000005157320101004d2010 uy 0engur|n|---|||||txtccrServices management[electronic resource] /H.R. Appannaiah ... [et al.]Rev. ed.Mumbai [India] Himalaya Pub. House20101 online resource (283 p.)Description based upon print version of record.93-5024-393-8 Includes bibliographical references.Cover -- Contents -- Chapter 1 : Services Management- An Overview -- Chapter 2 :Services Classification -- Chapter 3 :Marketing Mix Of Services -- Chapter 4 : Customer Relationship Management In Services -- Chapter 5 :Planning And Managing Service Delivery -- Chapter 6 :Tourism Management -- Chapter 7 :Travel Services -- Chapter 8 :Health Care Services -- Chapter 9 :Hotel Industry.Chapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERVICESChapter 9. HOTEL INDUSTRY.Service industriesManagementHospitality industryManagementService industriesManagement.Hospitality industryManagement.338.4068Appannaiah H. R1593417MiAaPQMiAaPQMiAaPQBOOK9910813058703321Services management3913535UNINA