02669nam 2200589 450 991081304450332120170918155125.01-4758-1360-0(CKB)2560000000365555(EBL)2081426(OCoLC)913377657(SSID)ssj0001515675(PQKBManifestationID)12584603(PQKBTitleCode)TC0001515675(PQKBWorkID)11482995(PQKB)11111729(MiAaPQ)EBC2081426(EXLCZ)99256000000036555520150714h20152015 uy 0engur|n|---|||||txtccrSold out how marketing in school threatens children's well-being and undermines their education /Alex Molnar and Faith BoningerLanham, Maryland :Rowman & Littlefield,2015.©20151 online resource (296 p.)Description based upon print version of record.1-4758-1361-9 1-4758-1362-7 Includes bibliographical references and index.Contents; Acknowledgments; 1 The Problem of Schoolhouse Commercialism; 2 Schoolhouse Commercializing Trends, 1990-2006; 3 Threats to Children's Psychological Well-Being; 4 Threats to Children's Physical Well-Being; 5 Threats to the Integrity of Children's Education; 6 Assessing the Intensity of the Threats Commercialism Poses to Children's Well-Being; 7 Digital Marketing and Threats to Children's Privacy; 8 Closing Thoughts; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Index; About the Authors<span><span>If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. </span></span><br /><span><span> </span></span>Business and educationUnited StatesCommercialism in schoolsUnited StatesPublic schoolsUnited StatesFinanceConsumption (Economics)United StatesBusiness and educationCommercialism in schoolsPublic schoolsFinance.Consumption (Economics)378.15430973Molnar Alex1667714Boninger FaithMiAaPQMiAaPQMiAaPQBOOK9910813044503321Sold out4030105UNINA