02403nam 2200637 450 991081281660332120200520144314.01-119-23884-61-119-23888-91-119-18138-0(CKB)3710000000531774(EBL)4189588(SSID)ssj0001634870(PQKBManifestationID)16388472(PQKBTitleCode)TC0001634870(PQKBWorkID)14951017(PQKB)10684969(Au-PeEL)EBL4189588(CaPaEBR)ebr11129201(CaONFJC)MIL881790(PPN)272708089(PPN)254346650(CaSebORM)9781119181118(MiAaPQ)EBC4189588(OCoLC)932198595(EXLCZ)99371000000053177420160104h20162016 uy 0engur|n|---|||||txtccrBig data MBA driving business strategies with data science /Bill SchmarzoIndianapolis, Indiana :Wiley,2016.©20161 online resource (275 p.)Description based upon print version of record.1-119-18111-9 Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.Business intelligenceData processingBig dataBusiness planningStatistical methodsData miningBusiness intelligenceData processing.Big data.Business planningStatistical methods.Data mining.658.4038Schmarzo Bill1618042MiAaPQMiAaPQMiAaPQBOOK9910812816603321Big data MBA3949528UNINA