02303nam 2200553 450 991081273350332120230803195423.03-95489-591-9(CKB)2670000000534282(EBL)1640274(SSID)ssj0001215559(PQKBManifestationID)11811797(PQKBTitleCode)TC0001215559(PQKBWorkID)11196762(PQKB)10463267(MiAaPQ)EBC1640274(Au-PeEL)EBL1640274(CaPaEBR)ebr10856604(OCoLC)871779571(EXLCZ)99267000000053428220140416h20142014 uy 0engur|n|---|||||txtccrEffect of solution transition on steering the sales force for new marketing and sales metrics /Julien SchnerrerHamburg, Germany :Anchor Academic Publishing,2014.©20141 online resource (77 p.)Description based upon print version of record.3-95489-091-7 Includes bibliographical references.The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides, an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore, this study will increase the understanding of the reader about applied metric concepts in marketing departments that can be found in existing firms today. It will be deMarketingStudy and teachingMarketing researchMarketingMathematical modelsMarketingStudy and teaching.Marketing research.MarketingMathematical models.658.8Schnerrer Julien1700891MiAaPQMiAaPQMiAaPQBOOK9910812733503321Effect of solution transition on steering the sales force4084243UNINA