02703nam 2200553 450 991081270710332120230126212350.01-78441-386-0(CKB)3710000000275525(EBL)1834085(SSID)ssj0001410238(PQKBManifestationID)11814776(PQKBTitleCode)TC0001410238(PQKBWorkID)11374333(PQKB)10445740(MiAaPQ)EBC1834085(EXLCZ)99371000000027552520141123h20142014 uy 0engur|n|---|||||txtccrDigital behavioral and psychological principles /guest editor, Angela HausmanBradford, [England] :Emerald Insight,2014.©20141 online resource (101 p.)Journal of Research in Interactive Marketing,2040-7122 ;Volume 8, Issue 3Description based upon print version of record.1-78441-385-2 Includes bibliographical references.Cover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer - brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influenceThe chapters in this e-book lie firmly within Web 2.0 and deal with human aspects of interactions between consumers and between consumers and brands in digital space. The first chapter, Consumer Behavior in the Online Context, by Cummings, Peltier, Schibrowsky and Nill, provides an excellent introduction to this ebook by reviewing literature related to the consumer behavior and social network theory as they apply to the Internet, literature covering the period from 1993-2012, spanning over 900 articles across more than 85 marketing journals. The second chapter, by Kabadayi and Price, investigaJournal of Research in Interactive Marketing: Volume 8, Issue 3Computer programmingPsychologyData processingSocial networksComputer network resourcesEconometric modelsComputer programming.PsychologyData processing.Social networksComputer network resourcesEconometric models.001.642Hausman AngelaMiAaPQMiAaPQMiAaPQBOOK9910812707103321Digital behavioral and psychological principles4048464UNINA