04414nam 22010573u 450 991081266580332120230222213910.00-8108-8909-9(CKB)3710000000450569(EBL)2098431(SSID)ssj0001517501(PQKBManifestationID)12642127(PQKBTitleCode)TC0001517501(PQKBWorkID)11506627(PQKB)11210822(MiAaPQ)EBC2098431(EXLCZ)99371000000045056920150727d2015|||| u|| |engur|n|---|||||txtccrLydia Pinkham The Face That Launched a Thousand AdsLanham Rowman & Littlefield Publishers20151 online resource (147 p.)Description based upon print version of record.0-8108-8908-0 Contents; Foreword; Acknowledgments; Introduction; Ch01. A Family's Rise in Times of Fortune and Despair; Ch02. Lydia Stands Up, Stands Out; Ch03. Of Bloodletting and Poisons; Ch04. Of Patent Medicines, Abuses and All; Ch05. The Vegetable Compound Takes Root; Ch06. Portrait of a Woman Who Led the Way; Photospread; Ch07. In Death, Lydia Still Lights the Way; Ch08. The 1890s; Ch09. The Gospel According to Lydia; Ch10. Attack of the Muckrakers; Ch11. Times Change, but theCompound Lives On; Ch12. Call Her Good, Call Her Bad, Call Her a Success; Bibliography; Index; About the AuthorIn Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women's studies, American culAdvertising -- MedicinePatent medicines -- United States -- History -- 19th centuryPinkham, Lydia Estes, 1819-1883Women in medicine -- United States -- BiographyWomen in medicineHistory19th centuryUnited StatesBiographyPatent medicinesMedicineUnited StatesMedicine showsHistoryAdvertisingCommunicationHistory, Modern 1601-PersonsPharmaceutical PreparationsMarketingCommerceDrugsInformation ScienceHistoryHumanitiesTechnology, Industry, and AgricultureTechnologyAdvertising as TopicHistory, 19th CenturyWomenNonprescription DrugsHealth & Biological SciencesHILCCPharmacy, Therapeutics, & PharmacologyHILCCAdvertising -- Medicine.Patent medicines -- United States -- History -- 19th century.Pinkham, Lydia Estes, 1819-1883.Women in medicine -- United States -- Biography.Women in medicineHistoryPatent medicinesMedicineMedicine showsHistory.AdvertisingCommunicationHistory, Modern 1601-PersonsPharmaceutical PreparationsMarketingCommerceDrugsInformation ScienceHistoryHumanitiesTechnology, Industry, and AgricultureTechnologyAdvertising as TopicHistory, 19th CenturyWomenNonprescription DrugsHealth & Biological SciencesPharmacy, Therapeutics, & Pharmacology610.82Danna Sammy R.,1712798AU-PeELAU-PeELAU-PeELBOOK9910812665803321Lydia Pinkham4105249UNINA