02517nam 2200613 450 991081263040332120200520144314.01-4985-0588-00-7391-8930-1(CKB)2670000000577547(EBL)1864058(SSID)ssj0001367871(PQKBManifestationID)12526884(PQKBTitleCode)TC0001367871(PQKBWorkID)11445288(PQKB)10225066(MiAaPQ)EBC1864058(Au-PeEL)EBL1864058(CaPaEBR)ebr11024190(CaONFJC)MIL664132(OCoLC)896794265(EXLCZ)99267000000057754720150309h20142014 uy 0engur|n|---|||||txtccrEisenhower the public relations president /Pam ParryLanham, Maryland :Lexington Books,2014.©20141 online resource (187 p.)Description based upon print version of record.0-7391-8929-8 1-322-32850-1 Includes bibliographical references and index.Contents; Foreword; Acknowledgments; 1 Introduction; 2 Public Opinion Wins Wars; 3 Pennsylvania Avenue Meets Madison Avenue; 4 The Presidential News Conference; 5 A New Kind of Press Secretary; 6 Breaking the Glass Ceiling; 7 The Selling of America; 8 Conclusion; Bibliography; Index; About the Author<span><span>Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.</span></span>Public relations and politicsUnited StatesHistory20th centuryPublic opinionUnited StatesHistory20th centuryPresidentsUnited StatesBiographyUnited StatesPolitics and government1953-1961Public relations and politicsHistoryPublic opinionHistoryPresidents973.921092Parry Pam1724261MiAaPQMiAaPQMiAaPQBOOK9910812630403321Eisenhower4126221UNINA