05613nam 2200721Ia 450 991081257830332120240516151539.01-283-59890-697866139113531-118-34297-61-118-34296-81-118-34294-1(CKB)2670000000239358(EBL)894393(OCoLC)772611174(SSID)ssj0000706209(PQKBManifestationID)11416455(PQKBTitleCode)TC0000706209(PQKBWorkID)10628153(PQKB)10539741(MiAaPQ)EBC894393(MiAaPQ)EBC4034411(Au-PeEL)EBL894393(CaPaEBR)ebr10602116(CaONFJC)MIL391135(EXLCZ)99267000000023935820120111d2012 uy 0engur|n|---|||||txtccrUnderstanding business research /Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger1st ed.Hoboken, N.J. John Wiley & Sonsc20121 online resource (508 p.)Description based upon print version of record.1-118-13426-5 Includes bibliographical references and index.UNDERSTANDINGBUSINESS RESEARCH; CONTENTS; Preface; PART I: OVERVIEW OF THE RESEARCH PROCESS; 1 RESEARCH AND BUSINESS; Introduction; Why Is Understanding Research Methods so Important?; The Role of Science in Business and Everyday Life; The Scientific Method; Brief History of the Science of Behavior in the Workplace; Bacon's Legacy; Other Important Historical Figures; Assumptions of Science; Requirements for Scientific Research; Chapter Summary; Chapter Glossary for Review; References; 2 ETHICS AND RESEARCH; Introduction; What Is Ethics?; Approaches to Ethical AnalysisMaking Ethical DecisionsEthical Business Research; Components of an Ethical Research Plan; Research in Action: Ethical Dilemmas; Chapter Glossary for Review; References; 3 THE FOUNDATIONS OF RESEARCH; Introduction; The Hypothesis in Research; Types of Hypotheses; Measurement; Reliability of Measurement; Validity of Measurement; Populations and Samples; Research in Action: Credit or Cash?; Chapter Summary; Chapter Glossary for Review; References; 4 AN OVERVIEW OF EMPIRICAL METHODS; Introduction; Internal, Statistical, and External Validity; Survey of Empirical MethodsIntact Groups Designs and Quasi-Experimental StudiesSurveys; Correlational Studies; Interviews and Case Studies; Meta-Analysis; Computers and Statistics; Research in Action: Price Matters; Chapter Summary; Chapter Glossary for Review; References; PART II: NUTS AND BOLTS OF RESEARCH; 5 WRITING THE RESEARCH REPORT; Introduction; What Do Readers Appreciate in Good Writing?; Elements of Style; Special Grammatical Issues; Academic Integrity; Parts of the Research Report; Chapter Summary; References; 6 REVIEWING THE LITERATURE AND FORMING HYPOTHESES; Introduction; Bibliographic ResearchThe Internet as a SourceDeveloping a Search Strategy; Searching the Literature: The Library; Research in Action: Does Listening to Mozart Make You Smarter?; Statistical Inference and Testing Hypotheses; Chapter Summary; Chapter Glossary for Review; References; 7 SAMPLING: THE FIRST STEPS IN RESEARCH; Introduction; The Nature of Samples; Probability Sampling; Sampling Methods; Nonprobability Sampling; Central Limit Theorem; Applications of the Central Limit Theorem; Sources of Bias and Error: A Reprise; Research in Action: Sampling Matters; Chapter Summary; Chapter Glossary for ReviewReferences8 CREATING AND USING ASSESSMENTS, SURVEYS, AND OBJECTIVE MEASURES; Introduction; Purpose of Measurement; Caveat Assessor; Creating a Measurement Scale and Developing a Data-Collection Strategy; Interviews, Questionnaires, and Attitude Surveys; Question Response Formats; Writing Good Survey Items; Determining the Sample Size for a Survey; Naturalistic Observation; Research in Action: Analysis of Assaults; Chapter Summary; Chapter Glossary for Review; References; 9 A MODEL FOR RESEARCH DESIGN; Introduction; A Model for Research Design; What Is the Independent Variable?What Is the Dependent Variable?Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the resManagementResearchMethodologyBusinessResearchMethodologySocial sciencesResearchMethodologyManagementResearchMethodology.BusinessResearchMethodology.Social sciencesResearchMethodology.650.072Weathington Bart L1700859Cunningham Christopher J. L1690070Pittenger David J1700860MiAaPQMiAaPQMiAaPQBOOK9910812578303321Understanding business research4084197UNINA