03649nam 2200721 450 991081222080332120200520144314.01-119-20755-X1-119-04336-0(CKB)3710000000361289(EBL)1895987(SSID)ssj0001529745(PQKBManifestationID)12494053(PQKBTitleCode)TC0001529745(PQKBWorkID)11523968(PQKB)10404067(WaSeSS)IndRDA00116055(Au-PeEL)EBL1895987(CaPaEBR)ebr11052378(CaONFJC)MIL769968(OCoLC)904405215(CaSebORM)9781119043362(MiAaPQ)EBC1895987(EXLCZ)99371000000036128920150513h20152015 uy| 0engur|n|---|||||rdacontentrdamediardacarrierData driven how performance analytics delivers extraordinary sales results /Jenny Dearborn1st editionSomerset, New Jersey :Wiley,[2015]©20151 recurso electrónico (272 páginas) ilustracionesIncludes index.1-119-04335-2 1-119-04312-3 Includes bibliographic references and index.Cover; Title Page; Copyright; Dedication; Acknowledgments; Preface; Here's the Crux; Sharpen Your Competitive Edge; The Birth of a Vision; What You Can Expect from This Book; Going Holistic; In the Beginning ...; Chapter 1: Playing the Blame Game; The Dangers of Making Decisions Without the Right Data, Part I: A Prime Sales Example; The Dangers of Making Decisions Without the Right Data, Part II: Solving the Wrong Problem; The Dangers of Making Decisions Without the Right Data, Part III: Measuring Efficiency When What You Want Is Effectiveness; Management by GuesstimateChapter 2: Pulling Back the CurtainNotes; Chapter 3: Changing Mindsets; Notes; Chapter 4: Finding the Keys; Notes; Chapter 5: Describing What Happened; Notes; Chapter 6: Diagnosing What's Wrong; Chapter 7: Predicting What's Ahead; Chapter 8: Prescribing What to Do; Chapter 9: Celebrating Success; About the Author; Index; End User License AgreementA ""how-to"" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her tea.ManagementStatistical methodsBusiness planningStatistical methodsPerformanceBig dataBusiness intelligenceDecision makingStatistical methodsManagementStatistical methods.Business planningStatistical methods.Performance.Big data.Business intelligence.Decision makingStatistical methods.658.81Dearborn Jenny1599278MiAaPQMiAaPQMiAaPQBOOK9910812220803321Data driven4050188UNINA