04637oam 2200613I 450 991081210550332120240314001219.01-135-04280-20-203-37989-61-138-98944-41-135-04281-010.4324/9780203379899 (CKB)2550000001064867(StDuBDS)AH25283507(OCoLC)852982185(MiAaPQ)EBC1221480(Au-PeEL)EBL1221480(CaPaEBR)ebr10723467(CaONFJC)MIL499831(OCoLC)851158224(FINmELB)ELB131641(EXLCZ)99255000000106486720180706e20131991 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe ideological octopus an exploration of television and its audience /Justin Lewis1st ed.London :Routledge,2013.1 online resource (230 pages) Routledge library editions. Television ;v. 9First published in 1991.0-415-83736-7 1-299-68581-1 Includes bibliographical references and index.Preface Part 1 1. An Introduction to the TV Audience 2. Rethinking Audience 3. The New Audience Research 4. Gathering Evidence Part 2 5. Two Empirical Studies 6. Behind the News 7. The Power of the Popular Television: The Case of Cosby 8. ConclusionOriginally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television.Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing. Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.Routledge library editions. Television.Television viewersPsychologyTelevisionPsychological aspectsTelevision viewersPsychology.TelevisionPsychological aspects.302.2345Lewis Justin1958-,855567MiAaPQMiAaPQMiAaPQBOOK9910812105503321The ideological octopus3919690UNINA