02175nam 2200505 450 991081192840332120230807193514.01-4438-8458-8(CKB)3710000000485964(EBL)4534929(MiAaPQ)EBC4534929(Au-PeEL)EBL4534929(CaPaEBR)ebr11215940(CaONFJC)MIL839013(OCoLC)924632385(EXLCZ)99371000000048596420160620h20152015 uy 0engur|n|---|||||rdacontentrdamediardacarrierRecruitment advertising as an instrument of employer branding a linguistic perspective /by Jolanta Lacka-BaduraNewcastle upon Tyne, England :Cambridge Scholars Publishing,2015.20151 online resource (258 p.)Description based upon print version of record.1-4438-7654-2 Includes bibliographical references and index.The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values.The analysis conductedHelp-wanted advertisingBranding (Marketing)Business communicationHelp-wanted advertising.Branding (Marketing)Business communication.650.14Łacka-Badura Jolanta1689161MiAaPQMiAaPQMiAaPQBOOK9910811928403321Recruitment advertising as an instrument of employer branding4063968UNINA